5 Key Benefits of Leveraging Phone and Email Verification Services
Name, phone number and email address- these are three fields found in almost all customer onboarding forms. You need the customer’s name to know how to address them and without a phone number and email address, how would you contact them?
That said, there are often instances where the customer makes a typographic error in entering these details or worse, intentionally enters incorrect information. The result, your database becomes unreliable. The good news is that there is a way to keep this from happening – phone and email verification services.
What Do Phone And Email Verification Entail?
As the name suggests, phone and email verification services check the data being entered in forms as well as your database for validity and authenticity. They check that the phone number has the correct number of digits, is valid and is linked to the customer name mentioned. Similarly, email addresses are checked for syntax errors, common typographic errors and validity.
So, how does this help?
5 Benefits Of Phone And Email Verification Services
1. Improve response to promotional campaigns
One of the key main reasons for including contact details in your database is to be able to reach out to customers via phone and email promotional campaigns. However, if the details are wrong, your marketing emails may never reach the intended recipient.
Similarly, a tele caller would not be able to talk to the customer. When the message does not reach the customer, they cannot respond to it. Hence, your time and effort go to waste. This also skews your campaign analytics and makes it unreliable.
For example, let's say you sent an email to 100 customers and your analytics showed than 60 people opened it. This would give you a 60% success rate. What if 20 out of these 100 email addresses were wrong? In this case, your success rate increases to 75%.
2. Maintain an up-to-date database
Customers often change their phone numbers and email addresses. By using a phone and email verification service you can identify phone numbers and email addresses that are no longer in use. You can also identify business-owned email addresses. They can then be removed from your database. You may also later choose to contact the customer through an alternate means of communication and get their updated details. This ensures that your database is always up to date.
Phone and email verification reduce the risk of fraud in two main ways. Firstly, verifying these details at the time of customer onboarding keeps fraudsters from entering your system. You will instantly be alerted if an individual or bot is trying to create an account with someone else’s details or incorrect details.
Secondly, having verified means of communication empowers you to authenticate transactions with real-time communication in the form of one-time passwords. This helps curb suspicious activity and protects your users from identity fraud without much extra effort.
Though the customer may have been the one to make a mistake when entering their contact details, this is not what they want to hear when they don’t receive messages regarding their orders or when the delivery agent cannot reach them. This is why email and phone verification is essential. It ensures that you have the right contact details and thus keeps you connected to customers for better engagement.
As mentioned above, it also makes your campaign analytics more accurate and reliable. This enables you to plan marketing content according to your customer’s real needs and thus improves satisfaction levels.
5. Protect company reputation
If you do not have the correct phone number for a customer, you may reach someone else when trying to contact them. This may be seen as a cold call and instead of the individual becoming a potential customer; he/she becomes someone irritated with your company and turns elsewhere for services you may otherwise have provided.
When it comes to email marketing with unverified details, the consequences can be more serious. If your email campaign has a high bounce rate, the service provider may blacklist you and refuse to send out further campaigns. You may even be subject to fines.
However, if you checked your database for validity and authenticity before sending out a campaign, the chances of this happening are greatly minimized.
In Conclusion
Businesses need to be able to communicate effectively with customers in order to grow. Using a phone and email verification service ensures that you receive the maximum ROI for not only the money spend on your communication campaigns but also time and effort. It keeps your customers satisfied and protects your brand reputation. Thus, whether your company is just starting out or has been established for years, this is service critical to your success and growth.
Good Informative blog thanks aruna.
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